Hmmm. This is interesting–What would you pay to star in a best-seller?:
The group of 16 writers will hold an eBay auction for the right to name characters in new books to raise funds for an organisation promoting free speech. The highest bidders will have characters named after them or given another name of their choosing, possibly fictional or, with permission, that of a friend.
While I admire the cause and the thought behind it, I’ll admit that I feel a bit squeamish about this from an artistic point of view.
It feels sort of like one of those events where hot bachelors are auctioned off to the highest bidder. It feels sort of like reality tv. It feels sort of like those books you could get when you were a kid–there was a whole story and your name was typed in in a really crappy way, thus making you a part of the narrative. I never had one of those books, but I knew kids who did. It never quite lived up to expectation as there was a whiff of Mad Lib about it.
I don’t know. Maybe I’m overthinking.
myfanwy collins 
You’re not overthinking it; it’s disgusting! I hate this crap, I admit it. If I happen to name a celebrity or a brand name in a book I’ve written its because my unconscious is not selective in that way, and because it reveals something about my characters. THIS just reveals something about the authors.