Queer Eye for the Green Guy is Lou Bendrick’s hilarious view on how image can make (or break) the environmental activisit:
My point is, image consultants are working around the clock to ensure that next-generation oil barons keep their pudgy bottoms in the seat of power. These consultants know that even the simplest tactics can produce enormous results. If you don’t believe me, slap a cowboy hat on your head and pepper your speech with folksy malapropisms, and see if you can sell a war.